Margaret Kavanagh
[mashshare]

Hey Members: Lifetime Membership Cost vs. Benefits

Happily Hooked Crochet Lifetime Membership

“Should I spend the money on the Lifetime Membership? Is it worth it?” It's a question asked all the time in the Happily Hooked Members-Only Facebook group. And, with good reason! Who wants to pony up a good chunk of money when you aren't sure what you're getting?

So I'm here to lay it all out on the line. We're going to do math and spell out exactly what you get for your money. (Don't worry, there's no pop quiz.)

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NOTE: The Lifetime membership is available ONLY to current paid subscribers. So, the first step to taking advantage of the Lifetime Membership benefits is to start a yearly subscription, if you don’t already have one.
If you are a yearly subscriber and want to upgrade, just contact us at [email protected]

But, First…

I need to tell you that I am a Lifetime Member. Yes, I work for Happily Hooked, but I became a Lifetime Member BEFORE I started working here.

Like you, I LOVE to crochet. I love crochet patterns, and I love crochet magazines. My mom taught me how to crochet when I was pretty young, but I learn new crochet stitches and techniques all the time.

The Lifetime Membership has been a HUGE part of that, and I am super excited to work here now. It's like a bonus.

Bottom line: I thought it was worth plunking down my hard-earned money, and I'm about to tell you why. I just wanted to get that out of the way because I totally get where you're coming from.

Lifetime Membership Benefits

Ok, here's what you get. I'll get into more detail later on, but this is the basic math.

> You get Happily Hooked Magazine – 12 digital issues yearly – FOREVER

You receive online access to a NEW digital issue (PDF) every month. It has 12+ patterns plus fun and inspiring articles. You also get access to an education library and an AMAZING online community that celebrates you and your yarn addiction. (This is the Facebook group that I mentioned earlier. More later.)

VALUE: $50 per year

Happily Hooked Magazine digital issues lifetime membershipDigital issues are full-color PDFs. We also give you a pattern-only version for easy printing with less ink. 

> You get Pattern Pack Pro – 12 digital issues yearly – FOREVER

Pattern Pack Pro is also a monthly digital publication (PDF). Also known as PPP, it has 6+ patterns centered around a theme.​ Each issue also has tips, tricks, and articles to help you make or learn about the month’s theme items.

VALUE: $25 per year

Pattern Pack Pro magazine digital images lifetime membershipAll of our patterns are triple-tested to make sure they're right.

> You get EVERY PAST ISSUE of Happily Hooked and Pattern Pack Pro magazines – EVER PUBLISHED

Happily Hooked just celebrated its 7th birthday! As of January 2021, we've published over 80 issues.

So, as soon as you sign up as a Lifetime Member, you immediately have digital access to 80+ complete Happily Hooked Crochet Magazine issues, going back to the very first one. That includes EVERY crochet pattern, EVERY article, EVERY interview, EVERY yarn and hook review, EVERY everything. (And a new one comes every month!) Remember, every issue has 12+ patterns!

Ditto with Pattern Pack Pro Magazine, which started a few months later. We've published over 75 Pattern Pack Pro issues as of January 2021. And every issue has 6+ patterns!

Between the two publications, you IMMEDIATELY have digital access to MORE THAN 155 magazines and OVER 1,200 crochet patterns that are guaranteed and triple-tested.

Ok, now let's pretend that all these patterns are available at the $0.99 Pattern Store. (They are NOT! They are only available here.) So, here's what you would pay for JUST THE MINIMUM NUMBER OF PATTERNS IN OUR VAULT if you bought them at the $0.99 Pattern Store … (Remember, this doesn't include the rest of the magazine!)
VALUE: $1,188

lifetime membership archivesLook at all these magazines! Guess what? The above picture is only about 3-years' worth of ONE magazine. With the Lifetime Membership, you get 7-years' worth of TWO magazines! And 2 more issues EVERY MONTH!

Total Value

So the value of the digital magazines (both magazines plus the patterns in the vault) adds up to quite a bit — $1,263 actually. And it just keeps growing every month.

That's all PAST + PRESENT + FUTURE issues of Happily Hooked AND Pattern Pack Pro magazines. That's amazing, of course. And no one would ever pay that much for a crochet magazine or crochet patterns. Right?

NOTE: The Lifetime membership is available ONLY to current paid subscribers. So, the first step to taking advantage of the Lifetime Membership benefits is to start a yearly subscription, if you don’t already have one.
If you are a yearly subscriber and want to upgrade, just contact us at [email protected]

But Wait, There's More

At this moment, I can hear you saying, “There are free patterns on the internet. I'll go find the ones I like there.” Fair argument.

I used to spend a LOT of time searching for patterns I wanted to make, too. I found some really nice ones for free, and I even spent a few bucks here and there on Ravelry and Etsy, and other sites. (It adds up fast, doesn't it? Boy, howdy!) 🙄

But, I'm now a very happy crocheter at Happily Hooked. I went from a yearly subscriber to a Lifetime Member within less than a month of subscribing. And here are all the OTHER things that came with my membership. SO MANY other things!!!

> You get VIP Perks!

These include goodies that are ONLY for Lifetime Members. We will continue to add more VIP Perks, but so far, you can expect:

    • A 10% discount in our Happily Hooked store with your Exclusive VIPeep Discount Card
    • Discounts on other digital products
    • Preferred (early) access to promotions like holiday exclusives and limited specials
      (Ok, THIS! ^^ We had some really cool hand-dyed birthday yarn we planned to offer for several days. It sold out in 36 hours to our Lifetime Members ONLY because … preference. Our regular yearly members never even got a chance!)
    • VIP-only crochet patterns in the VIP Room
    • Early access to select crochet patterns from upcoming issues
    • Sneak peeks at monthly cover designs

hh VIPeep Discount card lifetime membershipWith our Lifetime Members-Only VIPeep card, not only do you get 10% off in the Happily Hooked store, but you also get special treatment from our marketing folks! That means early access to some of our holiday goodies, like our birthday presents!

> You get the Learning Center!

In the Members' area, you'll find your Library with all your digital issues and your Learning Center, which includes:

    • Our video “Crochet Mastery” bundle – 7 crochet classes to help elevate your skills
    • SO MANY helpful videos, including masterclasses, member tutorials, and pain-management guides
    • Informational conversion charts and cheatsheets
    • Sizing guides for garments and blankets, printables like gift tags and stash cards, laundry care tags, and more!

> You get an Online Community!

So, I've mentioned the Facebook group a few times. It is one of the most incredible groups I've ever seen, and we consistently get THE nicest notes from our members about it.

People are always sharing their crochet progress with photos. They ask questions, and everyone jumps in to help. There is NO judgment in there. No cattiness, no cliques, no meanness, and NO POLITICS! All that stuff stops at the door. The magazine editors, Courtney and Shawna, are also the group moderators, and they work REALLY hard to keep the group lighthearted and friendly and focused on crochet. And believe me, it works. Whether you are someone who likes to join in or just lurk, you get to do you. No questions asked.

It's almost impossible to describe the type of community you'll find in this mishmash of crocheters who came together on Facebook. Instead, let me share a few screenshots with the names redacted to protect identities.

FB member post 1

FB member post 2

FB member post 3

The magazines' excellent editors Courtney, the Creative Editor, and Shawna, the Publishing Editor, are regularly in the Facebook group, talking with everyone, commenting on photos, and answering questions. It's something I've never seen before!

If you have a question or need help, you can count on them to have your back and give you a boost! Join their monthly crochet challenges (#shawtneychallenge), and you'll get to know crocheters from all over.

You'll never be alone when you're in the Happily Hooked Member's Community, and it's available ONLY to subscribers. (I'm not giving you the link because YOU CAN'T JOIN UNLESS YOU ARE A SUBSCRIBER. Stop trying, people!)

And, Finally…

Every month, you get more because we add new issues. So, not only do you have more than you could EVER really need but THEN you get another new issue of Happily Hooked and another new issue of Pattern Pack Pro — every single month. FOREVER.

ONCE AGAIN: The Lifetime membership is available ONLY to current paid subscribers. So, the first step to taking advantage of the Lifetime Membership benefits is to start a yearly subscription, if you don’t already have one.
If you are a yearly subscriber and want to upgrade, just contact us at [email protected]

> Our Customer Service!

I need to say a few words about the Customer Service team behind Happily Hooked. I get to meet with them every week, and it is truly a bright spot. They would go to the ends of the earth to help out every one of our customers. They work hard, and the only thing they care about is making sure that customers are well cared for. Not sales, not numbers, not dollars. They care about customers.

You don't have to get a Lifetime Membership to get PRIMO customer service from this team. And they are incredibly kind and patient human beings. These are real people behind computer screens answering your emails. So YOU BE KIND and BE PATIENT, too! (And if you don't see that email you're looking for, did you check your junk email or spam folder?)

So…

If you want to become a Lifetime Member, first make sure you have a regular membership, THEN contact our outstanding Customer Support staff at [email protected] and ask them to “hook” you up with $1,400+ worth of patterns and all the other VIP stuff at the members-only pricing. (In other words, ask for the Lifetime Membership! And tell them that Margaret sent you from the blog!)

Of course, you'll need to give them all your information and tell them exactly why you're contacting them. Make sure to be specific because as AWESOME as they are, they are not mindreaders.

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Author Info

Blog Manager & Columnist Coordinator at | + posts

I've been crocheting since my mother taught me as a little girl. I'm lucky to be working with Happily Hooked and I can't wait to share everything yarny and hooky with you! Yarn over, peeps! Yarn over!

Margaret Kavanagh

www.happilyhooked.com

I've been crocheting since my mother taught me as a little girl. I'm lucky to be working with Happily Hooked and I can't wait to share everything yarny and hooky with you! Yarn over, peeps! Yarn over!

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